Okay, folks out there in internet-land, help me out here. Did vacuum energy just surge in popularity all of a sudden? If you look for “cosmological constant” in Google or other search engines, one of the first things that comes up is a short article I wrote for the Encyclopedia of Astronomy and Astrophysics some time back. On an average day there might be ten or so hits on that web page; but thus far today there have been well over two hundred, from a collection of different search engines. Did the cosmological constant get mentioned on Oprah or something? (And, more importantly, how can I make money off of this?)